Made O'Meter
Discover where a brand or product originates
Aussie is a renowned hair care brand famous for its '3 Minute Miracle' deep conditioner and its signature kangaroo logo. Despite its heavy branding ties to Australia through the use of native ingredients like Macadamia Nut oil and Wild Peach, the brand was actually founded by American businessman Tom Redmond after a trip to Australia in the late 1970s.
Today, Aussie is a global brand with a manufacturing footprint that spans several regions to serve international markets. While much of its production for the North American market takes place in the United States, European supplies are often produced in countries like France or the United Kingdom. Ownership of the brand rests with one of the world's largest consumer goods conglomerates, providing it with a massive global distribution network.
In terms of corporate structure, the brand has transitioned from a small family-founded business to a major subsidiary within the Procter & Gamble portfolio. This ownership ensures that while the branding remains focused on the laid-back Australian spirit, the research, development, and supply chain logistics are managed at a global scale from the United States.
Report a bug/Feedback
disclaimer
poweredBy