Fjällräven Expedition jacket

The image features a woman wearing a mustard-yellow long puffer jacket with a distinct logo on the left sleeve, identifying it as Fjällräven. This brand is an iconic Swedish outdoor equipment company, most famous for its 'Kånken' backpacks and highly durable outdoor clothing designed for harsh Scandinavian conditions.

Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the brand has remained committed to its Nordic heritage, prioritizing functionality and environmental sustainability. While the design and technical engineering remain centered in Sweden, the manufacturing is largely outsourced to high-quality garment specialized factories in Vietnam, China, and occasionally Europe to meet global demand. Today, Fjällräven is the flagship brand of Fenix Outdoor International AG, a large conglomerate specializing in outdoor gear that manages a portfolio of premium European outdoor brands.