Reader

Reader is a well-known brand of chocolate bars and confectionery primarily associated with the Baltic region. The brand was established in Estonia and has long been a staple in the northern European snack market, known for its variety of wafer-based and nut-filled chocolate treats.

Historically, the brand was developed by the AS Kalev company, which is the largest and oldest confectionery enterprise in Estonia, dating its heritage back to 1806. Over the centuries, the manufacturing facilities in Jüri, Estonia, have evolved into a state-of-the-art production hub that supplies chocolates across Scandinavia and the Baltics.

In recent years, the brand's ownership has transitioned to international management. Today, it is part of the Orkla Group, a leading Norwegian industrial conglomerate. While the brand maintains its Estonian identity and local manufacturing heritage, it benefits from the global distribution network and resources of its Norwegian parent company.