ONLY & SONS Menswear

ONLY & SONS is a prominent fashion label that grew out of the Danish retail giant BESTSELLER. Founded with a strong focus on high-quality denim and effortless trends, the brand caters to the modern, ambitious man through a varied selection ranging from raw skinny jeans to seasonal shirts and outerwear.

Production for ONLY & SONS is distributed across several key manufacturing hubs globally, including locations in Asia and Europe, which is a standard practice for large-scale international apparel retailers. This allows the brand to maintain competitive pricing while delivering a wide array of fashion-forward styles.

The brand is a wholly-owned subsidiary of BESTSELLER A/S, which remains a family-owned company headquartered in Brande, Denmark. Under the stewardship of Anders Holch Povlsen, BESTSELLER has positioned ONLY & SONS alongside other major labels like Jack & Jones and Vero Moda, ensuring it benefits from a highly sophisticated global supply chain and sustainability infrastructure.