Forever 21 Men shirt

Forever 21 is a prominent fashion brand originally founded in Los Angeles, California, in 1984 by Do Won Chang and Jin Sook Chang. What began as a small boutique named Fashion 21 quickly expanded into a global fast-fashion powerhouse known for its trendy styles and competitive pricing. The brand caters to a wide demographic, including men, women, and teenagers, through various sub-brands like Forever 21 Men.

While the brand has strong American roots, its manufacturing operations are globalized. Products are manufactured in multiple countries to optimize supply chains, with a significant amount of production occurring in China, Vietnam, and other Southeast Asian nations. This allows the brand to maintain its fast-fashion model of rapid inventory turnover.

Following financial restructuring, the ultimate ownership of the brand shifted. In 2020, Forever 21 was acquired by a consortium led by Authentic Brands Group (ABG), Simon Property Group, and Brookfield Property Partners. Authentic Brands Group serves as the primary ultimate owner company, specializing in brand development and licensing. Headquartered in New York City, ABG manages a vast portfolio of retail brands and continues to oversee the global strategy and licensing for Forever 21 moving into 2026 and beyond.