Reebok sportswear

Reebok is a historic athletic footwear and apparel brand that originated in the United Kingdom. Known for its 'Delta' logo shown here, which transitioned into its primary branding during its focus on fitness and CrossFit, the brand has a long-standing legacy in the sporting world.

Historically, Reebok was a subsidiary of the German giant Adidas for several years. However, in 2022, it was acquired by Authentic Brands Group (ABG), a global brand development and marketing company based in the United States. Today, Reebok products are manufactured across a global supply chain spanning multiple countries throughout Asia and South America, while corporate strategy is steered from the US.