Liz Earle Beauty

Liz Earle Beauty Co. was established in 1995 on the Isle of Wight by Liz Earle and Kim Buckland. The brand gained immense popularity for its botanical-based formulas, particularly its flagship 'Cleanse & Polish Hot Cloth Cleanser.' Since its inception, the company has emphasized high-quality, naturally active ingredients and maintains a strong British heritage by continuing to produce the majority of its range within the United Kingdom.

Following its rapid growth, the company underwent a series of ownership changes. In 2010, it was acquired by Avon Products, Inc. However, in 2015, the brand was purchased by the Walgreens Boots Alliance. Today, Liz Earle remains a prominent premium skincare brand within the Boots portfolio, benefitting from global distribution networks while retaining its laboratory and creative roots in the UK.