BRITA Aluna Water Filter Jug

BRITA is a world-renowned brand specializing in water filtration products, most famous for its portable filter jugs like the Aluna model shown. Founded in 1966 in Germany, the company revolutionized how household tap water is consumed by creating accessible, gravity-fed carbon and ion-exchange resin filters.

Today, BRITA remains a family-owned business headquartered in Taunusstein, Hesse. While the brand operates globally, including a significant manufacturing presence in Germany, it also has production facilities in the United Kingdom, Italy, and China to serve various international markets. In North America, the 'BRITA' brand name was sold and is now owned and operated independently by The Clorox Company, but for European and international markets (including Spain), the brand is owned by BRITA SE.