Signal White Now Super Pure toothpaste

Signal is a long-standing oral care brand with a rich history in Europe. It was first launched in France in 1961 by the British-Dutch multinational Unilever. The brand became iconic for introducing the first-ever toothpaste with red stripes, which symbolized a dual action of cleaning and protection.

The 'White Now' range is a premium sub-brand focused on instant whitening effects through optical technology rather than chemical bleaching. Specifically, the 'Super Pure' variant is often marketed with an emphasis on stain removal. Manufacturing for Signal products is widespread to serve various global markets; products sold in Europe are typically produced in large-scale facilities in France or Italy, though regional production also exists in countries like Egypt for the Middle East.

While Signal is owned by Unilever globally, it is marketed under different names in certain regions—such as Pepsodent or Mentadent—to leverage local brand equity. Today, the brand remains a core part of Unilever’s personal care portfolio, focusing on sustainability and dental health education.