On Cloud Runner shoes

On (commonly known as On Running) is a premium Swiss performance footwear and sports apparel brand. The company was founded in Zurich, Switzerland, in 2010 by former Ironman champion Olivier Bernhard, along with David Allemann and Caspar Coppetti. The brand is famous for its patented 'CloudTec' cushioning system, which was originally developed using garden hoses to create a soft landing and explosive takeoff.

While the brand is deeply rooted in Swiss engineering and design, the manufacturing of its products is outsourced to specialized factories in Asia. The majority of On shoes are currently manufactured in Vietnam, which is a major global hub for high-performance footwear production. Additional manufacturing partnerships exist in other regions to support its rapidly growing global demand.

Since its founding, On has grown from a niche running brand into a global sports powerhouse. The company held its initial public offering (IPO) on the New York Stock Exchange in 2021. As of 2026, the company remains headquartered in Zurich and is owned by its public shareholders, though the original founders continue to play a significant role in the company's direction. Tennis legend Roger Federer is also a notable shareholder and partner in the brand.