Made O'Meter
Discover where a brand or product originates
Buitoni is an iconic Italian brand established in 1827 in Sansepolcro, Italy, by Giulia and Giovanni Buitoni. Known for their pasta and sauces, the brand eventually expanded into the frozen food market, including the stone-baked 'Forno di Pietra' pizza line shown here.
Historically, the brand was a cornerstone of Italian culinary heritage before being acquired by the Swiss multinational Nestlé in 1988. In recent years, ownership has become more decentralized: while Nestlé continues to own the brand in most international markets and for specific categories like pizza, parts of the Buitoni business (specifically pasta and sauces in Italy) were sold to the Newlat Group.
Manufacturing for Buitoni pizzas occurs in several European facilities to serve various markets, primarily in France, Germany, and Spain. Despite the Italian branding and origins, the product's ultimate corporate management is based in Switzerland under the Nestlé umbrella, which remains one of the largest food and beverage companies globaly.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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