Revolution Pressed Powder

Revolution Beauty is a prominent British cosmetics brand that has redefined affordable luxury in the beauty industry. Founded in 2014 by Adam Minto and Tom Allsworth, the brand quickly gained mass popularity through its 'fast beauty' model, which mirrors the fast-fashion industry by bringing new products to market rapidly based on social media trends.

While the brand was conceived and is headquartered in the United Kingdom, the vast majority of its manufacturing takes place in China to maintain its budget-friendly price points. The brand is known for being 100% cruelty-free, with many products being vegan, which has helped build a loyal global following.

Revolution Beauty Group PLC is the ultimate owner of the brand. Despite facing some corporate restructuring and leadership changes in the mid-2020s, the company remains a publicly traded entity on the London Stock Exchange. It operates a house of brands including Makeup Revolution, Revolution Skincare, and I Heart Revolution, distributing products internationally through major retailers and digital platforms.