Fairy Silk Tree Blossom & Jasmine Fabric Softener

Fairy is a long-standing household brand, particularly iconic in the United Kingdom, where it was first introduced as a soap by Thomas Hedley & Co. in Newcastle upon Tyne in the late 19th century. Originally known for its simple bar soap, the brand evolved significantly throughout the 20th century to include specialized washing-up liquids and eventually expanded into laundry care, including detergents and fabric softeners famous for being gentle on sensitive skin.

Today, the Fairy brand is a major asset in the portfolio of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has deep British roots, its products are now manufactured in multiple locations across Europe and globally to serve international markets. In the UK and Ireland, Fairy is frequently voted as the top brand for sensitive skin, and it continues to maintain a dominant market position under P&G's extensive supply chain and distribution network.