Milka Tender Milch

Milka Tender is a popular European snack consisting of a soft sponge cake roll filled with milk cream and coated in smooth Milka Alpine milk chocolate. It is a staple in the confectionery aisle across German-speaking countries and broader Europe.

The brand's history dates back to 1901 when it was created by Philippe Suchard in Switzerland. The iconic lilac packaging and the Simmental cow logo were introduced early in its history to differentiate the brand in the competitive dairy and chocolate market. Milka is deeply tied to its 'Alpine Milk' heritage, which remains a central part of its marketing identity today.

While the brand originated in Switzerland under Suchard, it is now owned by the American multinational conglomerate Mondelez International. Manufacturing for Milka products occurs in various locations across Europe, with major facilities located in Lörrach, Germany, and Bludenz, Austria, though specific snack products like Milka Tender may be produced in other specialized regional plants to meet demand across the continent.