Netto Private Label Product

Netto is a Danish discount supermarket chain that operates a wide range of private label products across multiple categories, including food, beverages, and household essentials. The brand was originally established in Copenhagen, Denmark, as part of the Dansk Supermarked Group (now known as Salling Group).

Products sold under the Netto private label are manufactured by various third-party suppliers throughout Europe and globally. This decentralized manufacturing model allows the retailer to offer competitive pricing. While some products are sourced locally within Denmark or Germany to support regional markets, many processed goods are produced across the European Union. Netto remains a key subsidiary of the Salling Group, which is entirely owned by the Salling Foundations, ensuring that the company's profits are reinvested into the business or donated to charitable causes.