Stetson Trucker Cap

Stetson is a legendary American brand founded by John B. Stetson in Philadelphia in 1865, originally famous for inventing the 'Boss of the Plains' cowboy hat. Over more than 150 years, the brand has evolved from a Western necessity into a global lifestyle symbol, now offering a wide range of headwear, including Fedora hats, flat caps, and trucker caps like the one shown.

Today, Stetson products are manufactured in several locations globally. While their high-end felt hats are still primarily produced in the United States (Garland, Texas), many of their lifestyle items and caps are manufactured in countries such as China, Vietnam, or Sri Lanka, depending on the specific product line and materials used. The brand is managed through a complex licensing structure; while the Stetson family legacy remains central, the European distribution and production are handled by the licensed partner FWS (Friedrich W. Schneider GmbH & Co. KG), which has successfully localized the brand for the Danish and European markets.