Looza Fruit Nectar

Looza is a storied fruit nectar brand that originated in Belgium in 1947, becoming a staple in European cafes and restaurants known for its iconic glass bottles and high-quality fruit content. The brand built its reputation on premium consistency and flavor, specializing in nectars and juices like apricot, pear, and peach.

Over the decades, the brand's success attracted global attention, leading to several corporate acquisitions. Today, Looza is part of the global portfolio of PepsiCo. While the heart of its production remains in Belgium to serve the European market, distribution and manufacturing are managed through various PepsiCo subsidiaries and partners worldwide to maintain its international presence.

Ownership transitioned from independent origins to the American multinational PepsiCo, which manages the brand under its broader juice and beverage division. The combination of its traditional Belgian heritage and the marketing power of a major global corporation has allowed Looza to remain a premium choice for hospitality venues across Europe and North America.