Hismile Blue Raspberry Toothpaste

Hismile is an Australian oral care brand that has disrupted the traditional dental hygiene market with its focus on flavor-led products and vibrant marketing. Founded in 2014 by Nik Mirkovic and Alex Tomic on the Gold Coast, the company gained global fame through its tooth-whitening kits and later its Fluoride+ toothpaste range, which replaces standard mint flavors with options like Blue Raspberry, Peach Tea, and Watermelon.

The brand maintains its roots in Australia, where its primary research and development (Hismile Research Centre) and much of its manufacturing and logistics are headquartered. The brand has remained largely independent and continues to be owned by its original founders, who have scaled the business into a multimillion-dollar international enterprise. The product shown features the Australian Dental Association (ADA) Seal of Approval, highlighting its commitment to clinical standards despite its playful branding.