Conad Carnaroli Rice

Carnaroli rice is often referred to as the 'king of rices' in Italy, prized for its ability to maintain its shape while producing a creamy texture essential for high-quality risotto. This specific product is part of the Conad private-label range, showcasing its '100% Riso Italiano' pedigree. The packaging highlights the traditional cultivation methods Used in Italy, specifically in regions like Lombardy and Piedmont where water-rich plains provide the ideal environment for this variety.

Conad (Consorzio Nazionale Dettaglianti) is an Italian cooperative system of entrepreneurs operating one of the largest chains of supermarkets in the country. It was founded in Bologna in 1962. Unlike traditional corporate structures, Conad functions as a consortium where the ultimate ownership is shared among its member cooperatives. It serves as both the brand owner and the primary distributor, ensuring that products under its label meet specific quality standards tailored for the Italian market.