SOSU Cosmetics

SOSU Cosmetics (originally SOSU by Suzanne Jackson) is an Irish beauty brand that has grown from a specialized line of artificial nails and eyelashes into a full-scale global cosmetics house. Founded in Dublin, the brand gained significant traction by leveraging the influence of its founder in the fashion and beauty space, focusing on high-quality, trend-led makeup and beauty tools.

While the brand was conceived and is headquartered in Ireland, its production is outsourced to various global manufacturing hubs to meet international demand. The manufacturing often takes place in countries like China and other regions specialized in cosmetic formulation and assembly. The brand remains under the leadership and primary ownership of its founder, maintaining its status as a prominent independent Irish success story in the competitive global beauty market.