B. Bold Makeup

B. Bold (commonly known as 'B.') is an exclusive cosmetics and skincare brand developed to offer high-quality, cruelty-free, and vegan-friendly beauty solutions. The brand focuses on delivering professional-standard results with a diverse range of products including foundations, lipsticks, and precision applicators. It is designed to be accessible while maintaining a luxury feel in its formulation and packaging.

The brand was originally conceptualized and launched by the UK-based health and beauty retailer Superdrug. While the brand design and product development are centered in the United Kingdom, manufacturing takes place in various locations globally to maintain competitive pricing and high production standards. As a private label, it remains a core part of its parent company's strategy to provide affordable high-street alternatives to prestige beauty brands.

B. Bold is owned by Superdrug Stores PLC, which is a major subsidiary of the A.S. Watson Group. This parent organization is the world's largest health and beauty retail group, headquartered in Hong Kong. Through this ownership, B. Bold benefits from a global supply chain and extensive retail distribution throughout Europe and Asia.