WE Water (Western Electric)

WE is the primary consumer brand of Telecom Egypt, the country's first integrated telecommunications operator. While primarily known for landline, mobile, and internet services, the brand extends into various corporate-social responsibility and promotional consumer products, including bottled water provided at their corporate outlets and events.

The brand 'WE' was launched in 2017 to modernize the company's image and compete in the mobile market. The bottled water associated with the brand is typically sourced and bottled by local Egyptian mineral water companies under contract. As a state-owned entity, the brand is deeply rooted in Egypt's national infrastructure and economy, serving as the flagship for the country's telecommunications sector.