ASICS GEL-KAYANO 32 running shoes

ASICS is a globally recognized Japanese athletic equipment company. The brand's journey began in 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of promoting youth health through sport. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body.'

While the brand's research and development remain centered at the ASICS Institute of Sport Science in Kobe, Japan, manufacturing is distributed globally to maintain efficiency and meet international demand. Most ASICS performance footwear is produced in specialized facilities across Vietnam, Indonesia, and China. The brand remains an independent entity listed on the Tokyo Stock Exchange, continuing its legacy of technological innovation in stability and cushioning for athletes.