Self soft drink

Self is an Israeli brand of carbonated soft drinks known for its modern and sleek visual identity. The brand positions itself as a mainstream alternative to international soda brands within the regional market, focusing on diverse flavor profiles including classic and fruit-based carbonated options.

The product is primarily manufactured in Israel, catering to the domestic consumer market. It is owned and distributed by Israeli companies that manage the entire process from bottling to local distribution. The brand emphasizes local production and identity as a core part of its marketing strategy.