Vimto No Added Sugar Real Fruit Squash

Vimto is a unique fruit drink brand that originated in the United Kingdom. It was created in 1908 by John Noel Nichols in Manchester, originally as a health tonic under the name Vim Tonic. The brand stands out for its distinct flavour, which is a blend of grapes, raspberries, and blackcurrants, enhanced with a secret mix of herbs and spices.

The product is primarily manufactured in the United Kingdom at facilities owned by Nichols plc. Over the decades, Vimto has expanded its reach globally, becoming particularly popular in the Middle East and Africa, where it is often produced under license by local partners such as the Aujan Group. Today, the brand remains under the ownership of Nichols plc, which continues to manage its global distribution and product innovation from its headquarters in Newton-le-Willows, Merseyside.