Made O'Meter
Discover where a brand or product originates
Lurpak is a world-renowned brand of Danish butter, famous for its premium quality and distinctive silver packaging. The brand's history dates back to 1901 when the 'Lurmark' was established as a national quality mark for Danish butter. The logo features dual 'Lurs' (ancient musical instruments), symbolizing its deep roots in Scandinavian heritage.
Today, Lurpak is produced by Arla Foods at the Holstebro Dairy in Denmark. While the raw milk is sourced from Arla's cooperative members across Northern Europe, the processing and packaging primarily occur in Denmark to ensure the strict quality standards associated with the Lurmark designation. Arla Foods, a massive dairy cooperative owned by farmers in several European countries, serves as the ultimate owner and global distributor, maintaining Lurpak's position as a staple in kitchens across over 70 countries.
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