Kronenbourg 1664 Bière Blonde

Kronenbourg 1664 is an iconic French pale lager, standing as the flagship brand of the Kronenbourg Brewery. The name pays homage to the year the brewery was originally established in Strasbourg by Geronimus Hatt. It is widely recognized for its distinctive blue and white branding featuring a red sash, symbolizing its premium status and long-standing brewing heritage.

Historically rooted in the Alsace region of France, the brand has grown into a global presence. While the heart of its production remains at the Obernai brewery in France—one of the largest in Europe—the beer is also brewed under license or in regional facilities in the United Kingdom and other international markets to meet global demand.

As of the current decade, Kronenbourg 1664 is part of the extensive portfolio of the Carlsberg Group. The Danish brewing giant acquired the brand as part of a significant industry consolidation. Under Carlsberg's ownership, the brand continues to position itself as a symbol of French lifestyle and quality brewing craftsmanship worldwide.