innocent Smooth Orange pure fruit juice

Innocent Drinks is a well-known brand that originated in London, England. Famous for its distinctive 'halo' logo and playful communication style, the brand began by selling smoothies at a music festival in 1998.

Today, the product is primarily manufactured in the United Kingdom and continental Europe. Orange juice production is a global effort, with fruit often sourced from sustainable farms in Brazil and other citrus-growing regions, while the final processing and bottling for the UK and EU market recently moved to a sustainable manufacturing facility known as 'The Blender' located in Rotterdam, Netherlands.

While the brand maintains its headquarters in London and manages its own unique marketing and product development, it is now part of the global portfolio of The Coca-Cola Company. Coca-Cola acquired a minority stake in 2009 and gained full ownership in 2013, providing the brand with the resources to expand internationally while maintaining its focus on charity and sustainability.