Thums Up soft drink

Thums Up is a prominent Indian brand of cola, recognized for its strong, fizzy, and spicy flavor profile. It was launched in 1977 by the Chauhan brothers of the Parle bottling company after the exit of the Coca-Cola Company from the Indian market due to regulatory changes. For over a decade, it remained the leading cola brand in India, known for its iconic 'thumbs-up' logo and 'Taste the Thunder' marketing campaigns.

In 1993, the brand was acquired by The Coca-Cola Company as they re-entered the Indian market. Despite being owned by a global conglomerate, Thums Up has maintained its unique identity and remains one of the most popular carbonated beverages in South Asia. Today, it is manufactured and bottled across various units in India under the supervision of Coca-Cola India, utilizing local resources and distribution networks.