Made O'Meter
Discover where a brand or product originates
Haribo is one of the world's most iconic confectionery brands, founded in 1920 by Hans Riegel in Bonn, Germany. The brand name is a famous acronym derived from the founder's name and the city of origin: HAns RIegel BOnn. This specific product is manufactured by Haribo Lakrids A/S, which is the brand's Danish subsidiary responsible for many of the Nordic-specific products like licorice mixes.
Ownership of the brand remains private and family-held. Today, the Haribo Group is owned by the Riegel family through Haribo Holding GmbH & Co. KG. While the brand has its roots in Germany, its manufacturing footprint is global, with multiple production facilities across Europe to serve different local markets (such as Denmark for the Nordic region).
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