Surcare Washing Up Liquid

Surcare is a well-established British brand specifically designed for individuals with sensitive skin. The brand's philosophy centers on a 'no-nasties' approach, ensuring that its products are free from fragrances, dyes, and unnecessary chemicals that typically irritate skin conditions such as eczema or psoriasis. Originally developed in the UK, the brand has maintained a strong presence in the British household cleaning market for decades.

Today, Surcare is owned by the McBride PLC group, a leading European manufacturer of private label and contract manufactured products for the household and personal care markets. McBride operates several manufacturing sites across the UK and Europe, though Surcare remains a staple of their UK-focused portfolio. The brand is widely available in major UK supermarkets and is frequently endorsed by dermatological experts for its hypoallergenic properties.