Nestlé Smarties Easter Egg

Smarties is a long-standing confectionery brand featuring color-varied, sugar-coated chocolate discs. The brand was originally created by H.I. Rowntree & Co. in York, England, in 1937. It became part of the global Nestlé portfolio following the acquisition of Rowntree's in 1988.

Today, Smarties is a major international brand owned by Nestlé S.A., a multinational food and beverage company headquartered in Vevey, Switzerland. While the product is a global staple, the specific seasonal items like this Easter Egg are heavily manufactured in the United Kingdom, particularly at the York factory, which remains the historical and technical heart of the brand. Nestlé continues to dominate the confectionery market globally, managing Smarties as one of its prominent sub-brands alongside KitKat and Milkybar.