Perla Superiore Coffee

Perla is the storied private-label coffee brand of the Dutch supermarket giant Albert Heijn. Established in 1895, the brand has grown from a local operation into one of the most recognized coffee labels in the Netherlands, providing a wide array of blends ranging from everyday filter coffee to premium espresso beans.

While the raw green coffee beans are sourced from various tropical regions—primarily through Rainforest Alliance certified farms in Latin America and Africa—the actual roasting and packaging process takes place within the Netherlands. This ensures that the product maintains the specific flavor profiles favored by the Dutch market and adheres to local quality standards.

The brand is entirely owned by Ahold Delhaize, a major international food retail group. Because it is a proprietary brand, Perla is sold exclusively through Albert Heijn stores and their affiliates, positioning it as a cornerstone of the retailer's private-label beverage portfolio.