Gonso cycling apparel

Gonso is a historic German brand specializing in cycling apparel, famously recognized for introducing the first synthetic cycling shorts with chamois padding in Germany during the 1980s. The brand has its roots in Albstadt, a region with a deep textile tradition. Over the decades, Gonso has positioned itself as a specialist in 'fit' for cyclists of all body types.

In 2004, the brand was acquired by Maier Sports GmbH, further strengthening its position in the outdoor and functional clothing market. Today, Gonso is part of the Schwan-STABILO Group, a major family-owned German conglomerate known for its writing instruments and cosmetics sectors. While the brand maintains its design and development expertise in Germany, manufacturing occurs across several international locations to meet global demand.