Helly Hansen jacket and technical apparel

Helly Hansen is a renowned Norwegian brand that has become a global leader in technical sailing and ski gear, as well as premium outdoor workwear. Founded in 1877 by sea captain Helly Juell Hansen and his wife Maren Margrethe, the company began by producing petroleum-soaked linen jackets, trousers, and tarpaulins to protect sailors from the harsh maritime environment.

Over the decades, the brand pioneered several revolutionary apparel technologies, including the first supple waterproof fabrics, the development of fleece (fiberpile) in the 1960s, and the introduction of moisture-management base layers (LIFA) in the 1970s. Today, it remains a favorite among professional athletes, mountain guides, and sailors worldwide for its Helly Tech waterproof and breathable layers.

While the brand's design and heritage remain firmly rooted in Oslo, Norway, its manufacturing occurs across a global network of suppliers, primarily in Asia and Europe, to support its international distribution. Since 2018, the brand has been owned by the Canadian Tire Corporation, which acquired it to bolster its position in the global premium outdoor market.