Lay's MAX Roasted Onion & Sour Cream potato chips

Lay's MAX is a popular line of ridged potato chips designed for maximum crunch and intense flavor. This specific variant, Roasted Onion & Sour Cream, is a well-known flavor in the European market, particularly within the Benelux region and surrounding countries.

The brand Lay's was originally established in the United States by Herman Lay in 1932. Today, it stands as one of the most recognizable snack brands globally. While the brand originated in the US, products sold in Europe are typically manufactured in regional facilities located in countries like the Netherlands, Belgium, or Poland to ensure freshness and supply chain efficiency.

Lay's is currently owned by PepsiCo, a multinational food, snack, and beverage corporation. PepsiCo manages the brand through its Frito-Lay division globally, while local distribution and production are handled by regional subsidiaries that tailor flavors to local consumer preferences.