Tchibo Gold Selection coffee

Tchibo Gold Selection is a premium instant coffee brand known for its full-bodied taste and rich aroma. The brand was founded in 1949 in Hamburg, Germany, by Max Herz and Carl Tchilling-Hiryan. The name 'Tchibo' is a portmanteau of the surname Tchilling and the German word for bean (Bohne).

The product is primarily manufactured in Germany, where the company maintains major roasting and processing facilities. As a global coffee brand, Tchibo oversees its entire value chain, from purchasing raw green coffee beans to roasting and distribution. The brand remains under the ultimate ownership of the Herz family through their holding company, Maxingvest AG.