Imperial Blue whisky

Imperial Blue, often referred to as Seagram's Imperial Blue, is an iconic Indian whisky brand known for its smoothness and distinctive character. It was first launched in 1997 by the Seagram Company, and it quickly became one of India's most popular spirits, noted for its blend of Indian grain spirits and imported Scotch malts.

Following the global acquisition and subsequent breakup of Seagram in 2001, the brand was acquired by Pernod Ricard. Today, the brand is managed under the portfolio of Pernod Ricard India. While the brand has its roots in the Seagram legacy and utilizes Scotch blending techniques, its primary manufacturing and largest market footprint are located in India, where it is bottled and distributed extensively. It is currently one of the highest-selling whiskies globally by volume.

Ownership sits with the French multinational corporation Pernod Ricard. The brand continues to maintain a high level of market dominance through clever advertising campaigns and its positioning as a premium blending achievement within the value segment.