Alpro Shhh… This Is Not M*lk Oat Drink

Alpro is a pioneering brand in the plant-based food and beverage industry, best known for its extensive range of milk alternatives, yoghurts, and desserts made from soy, oats, almonds, and hazelnuts. The 'Shhh… This Is Not M*lk' line is specifically designed to mimic the creamy taste and texture of traditional cow's milk, catering to dairy-free consumers who still enjoy a classic milky profile in their coffee or cereal.

Founded in Belgium in 1980, the company was an early advocate for sustainable nutrition long before plant-based diets became mainstream. Over the decades, Alpro expanded its reach across Europe and beyond, eventually becoming a staple brand in supermarket dairy aisles. Today, it operates as a key pillar of its parent company's specialized nutrition and plant-based portfolio.

The manufacturing of Alpro products takes place across several European facilities, with major production hubs located in Belgium, France, and the United Kingdom. This localized production infrastructure helps reduce the brand's carbon footprint while ensuring fresh supply to the EMEA market. As of 2017, Alpro is owned by the French multinational food-products corporation Danone, following its acquisition of WhiteWave Foods.