Glad Wrap

Glad Wrap is a leading brand of household food storage products, specializing in plastic film used for sealing food items in containers to keep them fresh over a longer period. The brand has become a household name in many regions, including Australia, where it is synonymous with plastic food wrap.

Historically, the brand was developed by Union Carbide in the United States during the early 1960s. Since then, the brand has expanded its product line to include disposal bags, storage containers, and aluminum foil.

The ownership of Glad is unique due to a joint venture. While Clorox holds the majority stake and operational control, Procter & Gamble (P&G) maintains a significant minority interest. In many international markets such as Australia, Glad products are marketed and distributed under the Clorox umbrella, maintaining a dominant presence in the kitchen consumer goods sector.