Danone HiPRO Stracciatella protein drink

HiPRO is a specialized high-protein brand developed by Danone, specifically targeted at athletes and fitness enthusiasts. The drink shown is a Stracciatella-flavored protein shake containing 25 grams of protein, reinforced with magnesium and vitamin B9.

Originally launched by Danone in France to capitalize on the growing health-and-wellness trend, the brand has expanded rapidly across European markets. Manufacturing is distributed across multiple European dairy processing facilities owned by Danone to ensure freshness and logistical efficiency. As of 2026, the brand remains a core part of Danone's Essential Dairy and Plant-Based (EDP) division, benefiting from the parent company's global research and development infrastructure.