Village Farms Red Bell Pepper

The product shown is a fresh red bell pepper from Village Farms, a prominent producer of greenhouse-grown vegetables. The PLU sticker (4688) identifies the item as a large red bell pepper, and the label explicitly states the origin as Canada, where the company maintains a significant greenhouse presence.

Village Farms is recognized for its commitment to high-tech greenhouse farming, which allows for year-round production of premium produce. The brand focuses on sustainable growing practices and is a key supplier of tomatoes, peppers, and cucumbers to major retailers across North America. Ownership remains under Village Farms International, a publicly traded entity that has expanded its reach from traditional produce into diversified botanical and health-focused markets.