Medias Dim

Dim is an iconic French hosiery and underwear brand that revolutionized the market in the mid-20th century. Originally founded as 'Le Bas Dimanche' in 1953 by Bernard Giberstein, the brand was later shortened to Dim in 1965. It gained international fame for its innovative nylon stockings and accessible luxury positioning.

While the brand maintains deep roots in France, its production has expanded significantly across Europe and North Africa to remain competitive. Today, much of the manufacturing occurs in Romania, though specialized lines still originate from French facilities. The brand has transitioned through several major corporate owners over the decades, moving from Sara Lee to Sun Capital Partners, and eventually becoming part of a larger global apparel group.

Currently, Dim is owned by HanesBrands Inc., an American multinational corporation. This acquisition integrated Dim into a vast portfolio of apparel brands, allowing for global distribution and leveraged supply chain efficiencies. The brand continues to be a market leader in France and remains a symbol of European hosiery innovation.