First Price Hørfrø (Flaxseeds)

First Price is a well-known discount private label brand primarily serving the Scandinavian market, notably Denmark and Norway. The brand was established to provide essential grocery items at the lowest possible price point without compromising basic safety standards. First Price flaxseeds (Hørfrø) are sourced globally depending on seasonal availability and market prices to maintain their budget positioning.

In Denmark, First Price is a cornerstone brand for Dagrofa, one of the country's leading retail groups. Ownership of the brand is shared among major Nordic retail entities, ensuring broad distribution across various supermarket chains. The product is marketed as a high-fiber ingredient specifically for baking and cooking, reflecting the brand's focus on functional, everyday pantry staples.