Princess AeroFryer

The Princess AeroFryer is a prominent kitchen appliance developed by the Princess brand, which has its roots in the Netherlands. Founded in Breda in 1994, Princess gained significant market share by introducing designer household appliances that were accessible to mass consumers. The AeroFryer line specifically caters to the growing demand for healthier cooking alternatives, using rapid air circulation to fry, bake, and grill without oil.

The brand has transitioned through various ownerships over the years and is currently part of the Smartwares Group, an international consumer goods conglomerate headquarted in Tilburg, Netherlands. While the engineering and brand management remain in Europe, the physical manufacturing of these high-tech kitchen electronics typically takes place in China, where specialized production facilities handle the assembly of the heating elements, internal blowers, and digital interfaces. This global supply chain allows the brand to maintain its competitive edge in the European market, particularly in the Benelux and Nordic regions.