Made O'Meter
Discover where a brand or product originates
Yardley London is one of the world's oldest and most iconic purveyors of quality soaps and perfumes. Established in the United Kingdom in 1770, the brand became synonymous with English Lavender and high-quality floral fragrances, eventually earning several Royal Warrants.
Over the centuries, the brand's ownership and manufacturing have shifted significantly to meet global demand. While the brand originated in London, its international rights are now divided. In the United Kingdom and many Western markets, the brand is part of the Wipro Consumer Care and Lighting portfolio. In other regions, such as North America, the brand has historically been licensed or owned by different entities, currently under the umbrella of Lornamead (a subsidiary of Wipro).
Manufacturing takes place in various locations depending on the specific international market being served. Large-scale production occurs in India, the United Kingdom, and the United States to satisfy regional distribution needs. Despite these corporate changes, Yardley maintains its heritage by focusing on classic botanical ingredients and traditional soap-making methods.
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