Fior Fiore Coop Medjoul Dates

Fior Fiore is the premium gourmet private label brand of Coop Italia, a major Italian retail cooperative. This specific product, 'Datteri Medjoul' (Medjoul Dates), is part of a selected range that emphasizes high-quality ingredients and traditional Italian culinary craftsmanship, although the raw materials for this product—Medjoul dates—are typically sourced from specialized growing regions such as Israel or Jordan.

The Coop brand operates as a system of regional cooperatives under the umbrella of Coop Italia. As a private label, Coop handles the product development and selection of suppliers, while the sales are managed through their extensive supermarket network across Italy. The ultimate ownership lies with the cooperative members themselves, making it a consumer-owned entity focused on quality and ethics.