Brand NEIPA

Brand NEIPA is a New England India Pale Ale produced by the Brand Bierbrouwerij, rooted in one of the oldest brewing traditions in the Netherlands. The Brand brewery traces its prestigious history back to 1340 in the village of Wijlre, Limburg, making it a cornerstone of Dutch beer culture. Known for its hazy appearance and intensely fruity, citrus-forward hop profile, this specific variant represents the brewery's foray into modern craft beer styles while maintaining traditional quality standards.

While the brand holds deep regional heritage in the south of the Netherlands, it has transitioned into the global market through its acquisition by Heineken N.V. Today, Brand operates as a key premium craft brand within the Heineken portfolio. While the historical brewery in Wijlre served as its primary production site for centuries, current large-scale production is overseen by Heineken’s extensive brewing network in the Netherlands to meet national and international demand.