Belviva Noisettes potato croquettes

Belviva is a heritage brand specializing in frozen potato products, most famously known for its roots in Belgium. Originally founded as Iglo in Belgium, the potato brand was rebranded to Belviva in 2011 to emphasize its local Belgian identity and its commitment to using locally grown potatoes. The product shown, 'Noisettes', refers to hazelnut-sized spherical potato croquettes that are a staple in Belgian household cuisine.

The brand is currently owned by Nomad Foods, a major European frozen food company. While the brand has deep local roots and is a market leader in Belgium, it operates under the umbrella of this multi-national corporation which also owns other famous frozen food brands like Birds Eye and Findus. Manufacturing remains concentrated in Belgium to maintain product quality and local authenticity.