Liebig Kip-Poulet bouillon

Liebig is a long-standing culinary brand with origins dating back to the mid-19th century. Founded by the German chemist Justus von Liebig, the brand initially gained fame for producing meat extract before diversifying into soups and bouillon products. Today, Liebig is a staple in European kitchens, particularly in the Benelux and French markets.

The manufacturing of Liebig products like these bouillon cubes is predominantly centered in Belgium, specifically tailored for the local market with bilingual packaging. Over the decades, the brand's ownership has transitioned through several major food conglomerates. Since the early 21st century, the brand has been a part of the GB Foods portfolio, a multinational corporation that manages various heritage culinary brands across Europe and Africa. This ownership ensures that the brand maintains its legacy of convenience and flavor while meeting modern nutritional standards, such as the low-fat ('vetarm') formulation seen on this product.